The beauty of a system like yWorld is that the size of your business, database or even your turnover is irrelevant. This is a system designed to give every business greater control over their customer datadase and in turn deliver a more personalised and targeted approach to marketing. It makes sense to know what your customers like about your business and commit to sending them only information that you are confident they will be happy to receive.
yTAG Article
With Dromana Estates extensive use of yTAGs on thier bottles, it wasn't long before
the industry became interested. Click below to read the full article in the Grape
Grower and Wine Makers Magazine on how Dromana Estate uses yWorld.
Click here to read the full article
Membership drive - Refresh@WiseWine
As part of releasing their new yWorld hosted online store, Wise Wine used our messaging system to invite all of their current database members to update their details via the new site and in return receive 30% off their next wine purchase. The results were phenomenal both from an update of member details perspective as well as online sales. While cleansing their aging database Wise was able to churn out nearly $20,000 in online sales in just under a month.
Main St Shopper - MainStShopper@Mrc
A promotional card was given to any shopper who spent $100 or more in Main St Mornington. The shopper was then able to enter a competition to win a track side Marquee for themselves and eight friends. To enter the shopper simply tagged MainStShopper@Mrc to 0427 800800 and they were in the draw to win. The campaign ran for 3 weeks leading up to the event and received hundreds of taggers.
Segmented Database Building - CameliaCare@Lintons
Lintons were looking for a trial to see exactly what yMarketing could do for them and their vast demographic of customers. By adding the above yTag to a blackboard display during camelia season they were able to build a healthy list of people that are interested in this particular variety of plant. Seasonally they then messaged these customers about feeding, pruning and other relevant information with an offer to purchase the required extras in-store at a reduced price. The response was astounding!
Taste of Sorrento - Taste@Spcc
Sorrento's first food & wine event that celebrates local produce from the Mornington Peninsula consisted of over 20 events running across 6 days. By promoting the above yTag the chamber was able to both provide interested parties with further event information as it came to hand (live music, kids events, etc) as well as enter them into a draw to win a signed recipe book. This provided the chamber with a list of people from right across Melbourne as it was added into an advertisement that ran in the Herald Sun.
